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#11 Black Celebrity Endorser: Serena Williams

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Jean Baptiste Lacroix, WireImage.com

Serena Williams stays in the spotlight, and keeps the endorsements coming. Her Nike deal alone was worth $40 million dollars to her in 2004. This year, despite many years of amazing endorsement success, our girl Serena was only featured in the 2007 HP laptop campaign, which didn't even feature her head. While this proves that she is still a marketing machine who appeals to the mainstream, this campaign allowed her little creative control or input, so Serena is our number 11.

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