Evan Agostini, Getty Images
Beyonce may not have a single $100 million deal, but her list of endorsements in 2007 alone is staggering: American Express, her Samsung B'Phone, her Armani Diamonds perfume, her appearance in Disneyland's ad campaign as Alice from 'Alice in Wonderland,' her Direct TV ad, and her continuing L'Oreal cosmetics contract. As the face of her own clothing lines run with her family, Dereon, and now Dereon Junior launched in 2007, Beyonce is everywhere and pulling in product-related cash from almost every commodity category. Her level of exposure, combined with the number, quality, and diversity of her endorsement deals makes Beyonce BV's Top Black Celebrity Endorser of 2007. Would you agree?
Comments: (70)
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By: SEAN on 1/27/2008 10:12AM
UMMM MMM good
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By: Deborah73 on 1/31/2008 4:09PM
Beyonce is so multi-talented. It is amazing how she keeps it all together all the time. I know her parents are so proud of her and as a black woman I am too. Dont worry about the haters, they will tire themselves out worrying about you. As black women we come in many different beautiful shades light & dark. Our beauty comes from within our hearts. Don't hate this dynamic woman just because she just happens to be of lighter skin color. So what, she has never denied being black or claimed to be white. She worked her butt off to get where she is. Stop hating!
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By: Mimi on 1/31/2008 8:37PM
some blogger,aint been honest here...B.deserves all she is getting,cause she is really working hard for it all...Go B.I love you.
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By: Charyn on 12/20/2007 8:54AM
Beyonce is a very astute business woman. Anyone who knows anything about marketing knows that you have to "strike while the iron is hot." Congratulations to Miss Knowles for being industrious enough to make her name work for her.
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By: DEE on 12/20/2007 9:09AM
I agree that Beyonce is a very astute business woman. She is beautiful and very talented. However, I do find her image a bit overexposed and therefore a turn off for me to be influenced to purchase any product. It may be that she is doing all she can while she is young and very marketable. I just hope in the long run her overexposure does not back fire on her. Continued blessings.....
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By: Akeem on 12/20/2007 9:26AM
Congratulations to Beyonce! I'm proud of her. She deserves it, she's living proof that working hard definitely pays off Huge fan of Ms Knowles and I was definitely a supporter. I wonder where her tour will end up when the Rolling Stone Tour Gross issue comes out. I hear it's one of the years most highest ranking tours of the year.
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By: Nelly-Nelson on 12/20/2007 10:19AM
Beyonce is very knowledgeable about the entertainment industry in a sense that no one can match up to. She understands that to be the best, you MUST be diverse. Have a range of color to you, your personality and what you stand for, and most importantly, who you appeal to. She has such a wide range of endorsements. That is one of the major reasons she is number 1. A diverse fan base from African-American to Malaysian to Caucasian to Vietnamese. Whatever! Beyonce can do whatever she wants to do. Gon' 'head with ya bad self. I knew Beyonce (reppin' that H-Town) would be number 1!!!!
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By: Sharon on 12/20/2007 11:38AM
In general I like Beyonce's commercials until I saw the Direct-Tv add. I thought she looked like she was a caricature of herself.
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By: rock on 12/20/2007 1:31PM
I don't agree..Just because u have alot of deals, should not make her #1..The honor should go to who has the least deals but made the most money...period....
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By: lawrence on 12/21/2007 1:30AM
i love yo music ever sence you came out wut music keep it up please n i will like to make a hit wut you it will be good for me n my son it's real here i love music n am bout my buss.
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