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Smells Like Mimi

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Surprise, surprise, Mariah Carey is launching her own fragrance. The self-titled scent "M" will be released in Fall 2007 and is being produced by Elizabeth Arden, the same brand behind the special Eau of pop-princess Britney Spears.

Mimi will join the ranks of other divas, Britney, JLo, Celine Dion, Paris Hilton, Sarah Jessica Parker and others who have tapped into their creative olfactory senses in an effort to make us all smell good.

Who knows what the commercial will be like ... Britney's 'Curious' ads were just that ... curious. I have an image of the old Elizabeth Taylor 'White Diamonds' ads... you know, the ones where she's on some African Safari and stumbles into her lover's tent, drops her white diamond earnings and whispers in her ever so husky voice "white diaaaaamonds".

Perhaps Mariah will have butterflies coming out of her mouth? Stay tuned... we'll see.

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